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Banner Exchange ReviewsBanner exchanges are a great way of getting free traffic to your site. The idea behind a banner exchange is that you place code on your site that shows other sites banners and in exchange, you get to show your banner on their sites. The amount of times you get to show your banner is based on the ratio that the banner exchange uses. In a 1:1 (1 to 1) banner exchange, you get 1 credit (or banner impression) for every banner that you show on your site. In a 4:3 banner exchange you get 3 credits for every 4 banners that you show on your site. Banner exchanges use all different types of ratios, try looking for banner exchanges that offer 1:1 or ratios that are as close to 1:1 as possible. A 3:1 banner exchange means you only get 1 credit for every 3 banners you show, not a very good deal. Below are a list of banner exchanges, their ratio and some general comments about each of them. If we have missed a banner exchange or if you have comments about any of them, please contact us. WorldBE URL: www.worldbe.com Ratio: 2:1, 1:1 dependent on CTR Banner Sizes: 468x60 Comments: One of the better and easier to use exchanges. Has good targeting and statistics features along with a very easy navigation. Free-Banners URL: www.free-banners.com Ratio: 2:1 Banner Sizes: 468x60 Comments: Not the prettiest design ever but its a large, stable banner exchange that has been around for years. e-BannerX URL: www.e-bannerx.com Ratio: 3:2 Banner Sizes: 468x60, 120x60, 120x600, 125x125 Comments: The clunkiest and most difficult user interface of all the major exchanges but it also has some of the best targeting options of any banner exchange as well. You gotta take the bad with the good with e-bannerx.. ExchangeAd URL: www.exchangead.com Ratio: 4:3 Banner Sizes: 468x60 Comments: Another longtime banner exchange that has made it through the highs and lows of online advertising, they offer up to 10 banners, a 4:3 ratio and good stats reporting. Adendum URL: www.adendum.com/ Ratio: 3:2 Banner Sizes: 468x60 Comments: Another site that could really use a facelift, but if you can cut through the crap you get a pretty good banner exchange with a decent ratio and nice statistics. |
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